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 SBProfits is devoted exclusively to leaders managing small, growing companies under 200 employees. Many of its readers are in the second through sixth year of their life cycle and are facing new and exciting challenges. SBProfits is a FREE newsletter and website containing articles with ideas and programs designed to help proprietors of those firms add to their profits. Every month, SBProfits offers advice, counsel, suggestions, ideas, warnings and ontent related to the following business issues: | | 
Download a list of the most common myths of marketing to small business — click here
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| • | | Technology-- Innovations that can increase efficiency and sales. | | | | | | | | • | | International--Increasingly, small businesses are profiting from situations and opportunities involving non-domestic venues. | | | | | | | | • | | Cash Management-- Suggestions in this area will focus on better managing cash resources to better insure continued operations and growth with profits. | | | | | | | | • | | Employee Healthcare-- Solutions to allow smaller firms to offer competitive plans and creative solutions for better employee morale. | | | | | | | | • | | Government Marketing-- Demonstrating ways of reaching and selling federal, state and local governments all of whom have initiatives to purchase from small businesses. | | | | | | | | • | | Customer Service-- Showing readers why small businesses have a significant advantage over their larger competitors --- taking care of clients better. | | | | | | | | • | | Case studies of how other enterprises successfully grow their businesses | | | | | | | | • | | Crisis Management-- It is not a problem that is important but how you handle it. Ways of handling crisises and turn them into victories. | |
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|  | Retailers are warming to new "on-the-go meal in a bottle" created, marketed by two Houston, TX women. | | | | | | The product combines automated exit interviews, surveys of surviving employees, risk assessment, a severance calculator and a variety of other capabilities intended to help organizations deal with the repercussions of reductions in force (RIFs). | | | | | | The framework, called the Marketing PR Lead-Gen Process(sm) is a three-step process focusing on infrastructure, content and promotion - paying heed to both traditional and Web 2.0 marketing and public relations principles. | | | | | | Today, business leaders are focused on team success, persuasion and influence with an emphasis on coaching over managing. | | | | | | Put simply, it is placing a marketing message on a transactional document like an invoice or statement. | | | | | | Using staggered hours, short shifts gaining favor. | | | | | | Two pundits argue that sales people are hiding their roles by claiming to be consultants. | | | | | | Self-promotion is one of the keys to advancement often overlooked by managers. | | | | | | Aligning personal goals with career goals has never been more difficult than it is today. | | | | | | Although people know that relationships matter in business, most believe that logic, numbers, and facts are what really count. | | | |
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